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Gayatri Yadav, Head, marketing and communications, Star India, talks to Campaign India about the second season, the marketing efforts, the brief given to Ogilvy & Mather for the campaign, and more
Star Plus continued to dominate the UK Asian TV ratings with ‘Saathiya’ on top with 119,800 viewers at 19:00 – peaking at 153,500 viewers. Next were ‘Meri Bhabhi’ and ‘Mahabharat’ both with 97,700 viewers. Third was ‘Veera’ with 94,200 viewers.