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Gayatri Yadav, head, marketing and communication, STAR India, says, "With mobile instruments, it's moved beyond the Facebook-Twitter arena. It's become very universal and we have taken it a step ahead as 23 million outbound calls were made with Aamir Khan's voice inviting them to watch the show."
Star India chief operating officer Sanjay Gupta said, “We now fully own the Asianet and Vijay TV business. The regional business will continue as before, because that’s the way we deal with our Hindi portfolio also."
Veera who has taken up the cause of voting, stepped out on the busy streets of Mumbai to question and incite the feeling of "Desh Ki Fikr" with Sandeep Bachhe - an auto rickshaw driver.