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GEC Watch: Star Plus dominates weekday programming with 7 shows in top 10
Channel V Head, Prem Kamath said, "We are excited about the new innings at Channel V India, which has been born out of extensive research of our audience. Our viewers today have a shorter attention span, and they like experimenting and sampling a variety of new shows. Hence the new shows would be shorter, season-based ones, and we are excited about the disruptive attempt at scheduling, by airing the new shows as bi-weeklies."
About Star Movies’ and Star Movies Action’s plans during IPL 7, Star India business head English cluster, Kevin Vaz, says: “The strategy is that viewers can immediately switch to exhilarating blockbusters after an exciting match of cricket. Both channels have a fantastic line-up for their audiences and will provide the best Hollywood content.”