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GEC Watch: Star Plus’ Diya Aur Baati back at the top; Colors back with 2 shows in top 10

GIMA on Star Plus fetches 4.3 TVM. Star Plus holds 6 slots among the top 10 weekday shows

Highest TVTs: What worked for Star Plus?

Gaurav Banerjee, Head, Star Plus said, “We understand our viewers very well. Shows like ‘Diya Aur Baati Hum’, ‘Saathiya’, ‘Ye Rishta’ have been doing well over two years now. Apart from that, shows like ‘Mohabattein’ have picked up and brought a new set of audiences. I think our way of storytelling has struck well with the audiences.”

GEC Watch: Colors back at No. 2; Star Plus stays over 700-mn mark

Star Plus stayed far ahead of its competition by maintaining its GTVM above the 700-million mark for the second consecutive week

Broadband not at loggerheads with broadcasting

Star India CEO Uday Shankar spoke on the rise of the digital media and the role of advertising in the business of content at the Pitch Madison Media Advertising Outlook 2014.

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