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Star India ropes in Nokia, Idea as joint sponsors for Asia Cup

Star India Head of Sports Business Nitin Kukreja said: "We have already sold 90 per cent of the available on-air inventory. Big brands like Nokia India, Idea Cellular and United Spirits have come on board as the Joint Presenting Sponsors."

Vodafone Sports: Changing the sports viewing landscape

Star India head digital Ajit Mohan says: “Since the launch of in June 2013, we have witnessed good traction among sports fans and have become the YouTube of sports in India.”

GEC Watch: Star Plus’ Diya Aur Baati back at the top; Colors back with 2 shows in top 10

GIMA on Star Plus fetches 4.3 TVM. Star Plus holds 6 slots among the top 10 weekday shows

Highest TVTs: What worked for Star Plus?

Gaurav Banerjee, Head, Star Plus said, “We understand our viewers very well. Shows like ‘Diya Aur Baati Hum’, ‘Saathiya’, ‘Ye Rishta’ have been doing well over two years now. Apart from that, shows like ‘Mohabattein’ have picked up and brought a new set of audiences. I think our way of storytelling has struck well with the audiences.”

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