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Vodafone India partners with Star India; Launches Vodafone Sports

Sanjay Gupta, Chief Operating Officer, Star India, said, “Our ambition is to the shape the future of entertainment on a mobile screen; sports is the first big initiative for us. has already set a new standard for sports fans hungry to consume sports without being tied to their television. This partnership will bring the power of our service to a whole new audience.

GEC Watch: Star Plus clocks highest ratings recorded in history

In the first full week of extended six-day weekday programming, Star Plus breaks Star Sports’ record of 645 million TVTs recorded for the World Cup finale week to stream 2014 IPL Players' Auction

Ajit Mohan, Head, New Media, Star India, said, "It is likely that the most incisive coverage of the auction this time will be online. This shows our commitment to make IPL the biggest online sporting event in the world. And, this is just the beginning. We have far bigger plans in store for the full IPL coverage." YouTube of sports in India?

Star India digital head Ajit Mohan puts it well when he says: “The philosophy of the design and the service itself was to make video the hero; we believe we have become the YouTube of sports.”

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