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Gayatri Yadav, Head, marketing and communications, Star India, talks to Campaign India about the second season, the marketing efforts, the brief given to Ogilvy & Mather for the campaign, and more
Star Plus continued to dominate the UK Asian TV ratings with ‘Saathiya’ on top with 119,800 viewers at 19:00 – peaking at 153,500 viewers. Next were ‘Meri Bhabhi’ and ‘Mahabharat’ both with 97,700 viewers. Third was ‘Veera’ with 94,200 viewers.
Hemal Jhaveri, Head, Star Gold and Movies OK, said, "We have consistently received a phenomenal response for the big ticket premieres on our network. For 2014, we have targeted diverse content line up acquiring films across different genres. Our strategy has always been to simply offer our viewers' content they want to watch, rather than what we want them to watch."
Uday Shankar, CEO of Star India, said, “When we look back at season 1 and the response it evinced, you can see a new culture of hope for change emerge. Satyamev Jayate truly reflects the aspirations and concerns of the country. In that it has the strength of a nation behind it. We look forward to the support of our audience to take the message of the show far and wide.”