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Ajit Mohan, Head, New Media, Star India, said, "We had decided to produce a high quality show around the auctions, with commentary and analysis from Harsha Bhogle and Sourav Ganguly. This is a vindication of our approach. The Indian consumer is evolving fast and more and more consumers want to catch the action while on the move. We are convinced that this year, the mobile screen will be where the action will be for IPL."
Uday Shankar, said that both advertisers and broadcasters need to work together to achieve their common goal, in an insightful speech delivered at the Pitch Madison Advertising Outlook 2014.