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Star India Head of Sports Business, Nitin Kukreja confirmed the development. “We have got the Asia Cup rights for the 2014 edition of the tournament,” he said.
Kevin Vaz, Head – English channels, Star India said, “Indian audiences have continually expressed a preference for action movies. Star Movies Action was conceptualized and launched with this as a driving factor. We have scheduled some of the biggest action premieres of 2013and which is just a preview to the 2014 line-up.”