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Star Sports launches marketing campaign to build Hero Hockey India League

Juju Basu, Head of Communications for Sports business, Star India, said, “The campaign has been created to strengthen the bond between the fans and the teams using their team stars at the locations they are proud of. The films are a cheer for the great hockey action that this league has started bringing to India.”

GEC Watch: Weekday shows on Star Plus attract more eyeballs in Week 2 of TAM 2014

Weekday shows on Star Plus and Zee TV attract more eyeballs in Week 2 of TAM 2014, while Colors rules the weekend shows

GEC Watch: Life OK returns to No. 4

Life OK returns to No. 4 and shares position with SAB TV

Overnights: ‘Yeh Hai Mohabbatein’ boosts 23:00 slot

‘Yeh Hai Mohabbatein’ has boosted the 23:00 slot on Star Plus UK

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