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Nitin Kukreja, Head of Sports Business, Star India, termed the acquisition of broadcast rights of the Aircel Chennai Open an important step in the broadcaster’s strategy of offering Indian and international sporting content.
Ajit Thakur, General Manager, Life OK, says, “We have turned 2 this month. We have had a very good run in the last 12 months and it’s time for us to take the next big leap. The Screen Awards on Life OK is the first step in that direction. Like always, we were looking for content that goes beyond just entertainment. Screen Awards, apart from being the topmost annual Awards has a history of credibility and honouring good cinema. We are proud to have cemented this association. Life OK Screen Awards
The last week of the year saw Star Plus crossing the 600-million mark with Colors touching its highest ever ratings in TVT by adding maximum viewership.
Uday Shankar, CEO of Star India said, “As a group, we are delighted to receive the West Bengal Tele Academy Award, as it clearly shows the society has embraced our focus on quality content. I really believe socially sensitive content is the way forward for the future of a healthy society. The plaudits go to the entire team.”