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Uday Shankar cites the examples of video app hotstar and online content creators as drivers of this change
Read Uday Shankar's speech at FICCI Frames 2016
During his speech, Shankar claimed that Hotstar has crossed 50 million downloads and indicated that live sports has been a major growth driver for the service
• India-Bangladesh game hits a close second reiterating Indians love cricket like nothing else • Tournament viewership soars to 332 million in the second week itself!