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Star Plus ended 2013 at 606 TVM becoming the first channel ever to cross the 600-TVM milestone. In the last week of the year, Star Plus continued to dominate the weekday programming with five of its shows in the top 10.
The last week of the year saw Star Plus crossing the 600-million mark with Colors touching its highest ever ratings in TVT by adding maximum viewership.
Uday Shankar, CEO of Star India said, “As a group, we are delighted to receive the West Bengal Tele Academy Award, as it clearly shows the society has embraced our focus on quality content. I really believe socially sensitive content is the way forward for the future of a healthy society. The plaudits go to the entire team.”
Kevin Vaz, Business Head, Star Jalsha & Jalsha Movies said, “We at Jalsha Movies with CFL have taken the viewing experience of football in Bengal to a different level. Bengal’s enthusiasm for the game of football is well known and it is only apt that a campaign such as this is rolled out from this state. We hope that this campaign is endorsed by all"