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Hemal Jhaveri, Executive Vice President, Star Gold, said, "Salman is a big draw not just at the box office but also on TV and showcasing the best line-up of his hits is our way of celebrating his birthday with his fans, our viewers. Besides showcasing the first look of Salman Khan's upcoming film Jai Ho, Super Salman is the perfect opportunity for our fans to tune-in to Star GOLD this December."
Diya Aur Baati Hum is a clear winner with an average viewership of 9.3 million.
Ajit Thakur, general manager of Life OK, which telecast Sherawat’s Bachelorette India - Mere Khayalon Ki Mallika, says this “crossover” is healthy for the business of the film and TV industries.