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Ajit Thakur, general manager of Life OK, which telecast Sherawat’s Bachelorette India - Mere Khayalon Ki Mallika, says this “crossover” is healthy for the business of the film and TV industries.
STAR India Head Marketing & Communications, Gayatri Yadav said, “The work done by DDB MudraMax OOH for the brand refresh campaign has been outstanding. The DNA and essence of the brand refresh was well understood and reflected in the manner in which the planning and media selection was done by the agency. Especially the Star Sports zone and roadblocks conceptualized and executed at Mumbai and Delhi airports are noteworthy and have created a great impact and buzz for the refresh. We are very impr
Vijay Singh, CEO Fox Star Studios said, “2013 has been a year building a pipeline for 2014,” he said. “One of the key changes has been to move away from an acquisition to a development model. It takes between 12 and 18 months to do that. We have got to make films that creatively push the envelope but are also commercially sensible. It’s so easy to lose your shirt in this business.”