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?Star Plus managed to further strengthen its hold on fiction this week, with seven shows in the top 10 list.
Star Plus strengthened its leadership further and touched a record viewership of 579 million in Week 50 of TAM 2013
Life OK general manager Ajit Thakur said, “When we launched Mahadev two years back, we knew we had a winner. With Mahadev, we gave the nation a hero, an icon they worshipped, loved and admired on weekdays at 8:00 pm. And now with our latest launch, we will take this legacy one step ahead and give our viewers their weekend at 8:00 pm hero.”