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Sanjay Gupta, COO, Star India, "Star One wasn't sharply positioned. It didn't make much sense to either viewers or advertisers. There was an opportunity to talk to conservative India, where people believe in the importance of tradition and family. The revenues of Life OK are much more than five times those of Star One. It has the potential to be the next No 1."
Nitin Kukreja, President – Sports, STAR India, delivered an engaging and insightful keynote address at the inaugural session of the India Pro Leagues Forum 2013