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Vijay Singh, CEO Fox Star Studios said, “2013 has been a year building a pipeline for 2014,” he said. “One of the key changes has been to move away from an acquisition to a development model. It takes between 12 and 18 months to do that. We have got to make films that creatively push the envelope but are also commercially sensible. It’s so easy to lose your shirt in this business.”
?Star Plus managed to further strengthen its hold on fiction this week, with seven shows in the top 10 list.
Star Plus strengthened its leadership further and touched a record viewership of 579 million in Week 50 of TAM 2013
Life OK general manager Ajit Thakur said, “When we launched Mahadev two years back, we knew we had a winner. With Mahadev, we gave the nation a hero, an icon they worshipped, loved and admired on weekdays at 8:00 pm. And now with our latest launch, we will take this legacy one step ahead and give our viewers their weekend at 8:00 pm hero.”