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GEC Watch: Diya Aur Baati Hum on Star Plus becomes highest ever rated fiction show

Star Plus’ top running show ‘Diya Aur Baati Hum’ crossed 12 million TVT to become the highest ever rated show post-digitisation, its epic series ‘Mahabharat’ also garnered its highest ever ratings. Besides, ‘Saathiya Saath Nibhana’ and ‘Yeh Rishta Kya Kehlata Hai’ helped Star Plus take its primetime viewership to a three-year high.

Koffee with Karan premieres on Dec. 1

Kevin Vaz, General Manager – English cluster and bengali channels, Star India, said, “Koffee with Karan is the only show where Bollywood’s biggest celebrities are willing to give viewers an insight into their lives. As he returns with his fourth season to Star World, Karan has taken it up a notch and will be seen talking to several new faces on the show. Karan is an extremely engaging host and his show has proven to be one of the most entertaining one’s on television till date.”

GEC Watch: Star Plus, Colors take huge leap as others lose viewership

Star Plus primetime grows to a 3 year high with Diya Aur Baati Hum crossing 12 million TVTs. Boss premiere on Colors yields 8.6 million TVTs in Week 47 of TAM 2013

In full swing

According to CEO Uday Shankar, the network’s multi-pronged investment in creating a wide berth of senior talent and approaching content with a differentiated view has allowed it to define new trends and set the agenda for the industry.

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