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The farewell initiative by sports channel ‘Star Sports’ is worth a mention. starsports.com launched a unique interactive initiative called “The Sachin Memory Project” dedicated to Sachin’s noteworthy career.
Nitin Kukreja, Head of Sports Business, Star India, said, “We are delighted with the ratings. We are humbled that the maestro’s farewell series was played on our network and wanted to give him a befitting farewell. I am happy to note that cricket fans have appreciated our efforts.”
Afaqs! spoke to Sanjay Gupta, chief operating officer of Star India, to understand the network's new passion for sports.