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Media planners and advertisers have rated Star Sports as a better bet that Ten Sports and MSM. According to them, the content strategy is skewed towards Star Sports - this they say has got more to do with the kind of cricket content the network has.
Vijay Singh, CEO, Fox Star Studios added, "We are excited to have partnered with Endemol India as they debut in the Indian film industry. Traffic comes with tremendous credentials - National award winning director plus commercial & critical success in Malayalam - it promises to be an emotionally thrilling experience. The film is the first up on our slate for 2014."
Gayatri Yadav, Head - Marketing, Star India, says, “There has been a great power in synchronising the screen — putting Twitter on TV and TV on Twitter — which helps take the conversation to the next level. We’ve been big believers in the power of social networking.”