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Starsports.com and Twitter join hands

Star India head of digital business Ajit Mohan said in a release, “Starsports.com is the leading multi-sports destination on digital in India. We are keen to continue to engage the most ardent sports fans in the country and our partnership with Twitter is a continuation of that commitment. Making these videos available for easy consumption will dramatically improve the nature of the social conversation around sports in India.”

Life OK adds horror to its portfolio

Pratik Seal, marketing head of Life OK says, "We are predominantly targeting metros for the show. Apart from the usual markets, Gujarat and Uttar Pradesh will be targeted."

Final Ind-Aus ODI highest watched TV event of 2013

Nitin Kukreja, Head of Sports Business, Star India, said: "We are delighted with the viewer traction for the series. There is an upswing of almost 18 per cent in average time spent per viewer per match for the India-Australia ODI series as compared to all India ODIs played in the year 2013. We are pleased to note the stickiness that Hindi commentary has been able to generate in the HSM markets. This is a clear cut vindication of our strategy of promoting choice of language for the consumer."

Star Sports launches array of shows

Nitin Kukreja, Head of Sports Business, Star India, said, “The consumption of sports till date has been limited to big live events. We however would like to engage more deeply with passionate sports fans. Therefore, we are embellishing our live content with a range of new shows and formats. This move is a critical step forward in creating a compelling experience for multi-sports fans who want to watch their favourite sports live and also want to have access to the best of non-live sports program

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