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Star Sports Engages Fans With The Sachin Memory Project And Big Picture

The farewell initiative by sports channel ‘Star Sports’ is worth a mention. launched a unique interactive initiative called “The Sachin Memory Project” dedicated to Sachin’s noteworthy career.

Sachin Tendulkar’s farewell Test highest rated since 2005

Nitin Kukreja, Head of Sports Business, Star India, said, “We are delighted with the ratings. We are humbled that the maestro’s farewell series was played on our network and wanted to give him a befitting farewell. I am happy to note that cricket fans have appreciated our efforts.”

"We want to change the mindset towards sports": Sanjay Gupta, Star India

Afaqs! spoke to Sanjay Gupta, chief operating officer of Star India, to understand the network's new passion for sports.

Twitter trends for Indian TV too

It is, in fact, becoming the norm to follow a show as much on the 'second screen' as on your television set.

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