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Ajit Mohan, head of digital business at Star India, says: "Sachin Memory Project is a unique initiative by starsports.com to commemorate the Little Master's retirement. Starsports.com is about talking to the most ardent fans of the game. And we wanted to offer them content that was not only exclusive but also true to the way they consume on digital. It's not text or video or a linear way of consumption. The focus is on giving the user control over his experience and letting him chart his own pat
Uday Shankar, chief executive officer at Star India, says, "We gave our channels a new look and identity and needed a big event. This was the right time to do it, there's nothing bigger than this."
Vijay Singh, CEO, Fox Star Studios said, "We believe in Homi's cinema and its ability to connect universally. We were blown away by the script and the film has lined up some of India's most exciting talent. We are committed to releasing it across the globe."
Star India head of digital business Ajit Mohan said in a release, “Starsports.com is the leading multi-sports destination on digital in India. We are keen to continue to engage the most ardent sports fans in the country and our partnership with Twitter is a continuation of that commitment. Making these videos available for easy consumption will dramatically improve the nature of the social conversation around sports in India.”