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"We will use the Indian jersey to promote all our brands

Star India COO Sanjay Gupta speaks on the title sponsorship of team India, the reasons behind the sports drive and the challenges that lie ahead in monetising all its investments

STAR’s Indian cricket team sponsorship: What prompted the move?

Exchange4media asked various marketers and media agencies ‘Why did STAR India, which already has the broadcasting rights for the matches, invest in sponsoring the team?’

Star India bags Team India sponsorship rights for 4 years

Uday Shankar, CEO, Star India, said, “It’s a team of brilliant talent and we are proud to be associated with them. This is further endorsement of Star’s deep commitment to Indian cricket and Indian Sports in general.”

Star TV UK debuts on Sky’s on demand service

Star TV UK has got all its channels onto Sky Digital’s on demand service and has become the first Asian broadcaster to do so.

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