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Gaurav Banerjee, General Manager, Star Plus, said, “New Year’s Eve on Star Plus has always been the one-stop destination to celebrate the grandeur and excellence of cinema. Viewers have enjoyed bringing in the New Year in the company of the biggest stars of Bollywood and this year we believe that Big Star Entertainment Awards will again be a night to remember.”
Ashish Golwalkar, Head non-fiction programming, Star Plus said, "Television is all about popularity and the audiences are the critics. We believe that public voting is very essential but the show should not completely depend on it."
Sanjay Gupta, chief operating officer, Star India, reckons that the biggest issue around the growth of online video is the lack of a destination other than YouTube. Given the extreme fragmentation and mind-boggling choices that rule the world of online video, a destination brand, such as Hulu or Netflix, is critical, thinks Gupta.
With the success of the previous three seasons, 92.7 BIG FM in association with Star Plus is presenting the fourth edition of BIG Star Entertainment Awards honoring the biggest entertainers from television, films, music, theatre and sports on New Year's Eve.