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A mere logo change wouldn’t suffice for an effective communication conveying the channel’s new philosophy. It needed to be backed up with shows that matched with the pulse of the young and catered to the challenges in their lives. Looking at the subject of the new lineup of shows, it is apparent that Channel [V] is now focusing only on the youth.
Jayesh Patil Content Head, Star Pravah said “we at star pravaah are proud to be associated with IMA and GSEAMS has done a fantastic job at this event. We are confident that the audience is going to enjoy each and every moment of this entertaining event”.
Nitin Kukreja, head of sports business, STAR India said, "Our strategic investment in the Hindi language feed over the past year or so is now paying us huge dividends. We will continue in our endeavour to promote sports culture in the country."
The farewell initiative by sports channel ‘Star Sports’ is worth a mention. starsports.com launched a unique interactive initiative called “The Sachin Memory Project” dedicated to Sachin’s noteworthy career.