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Why Star Sports is retiring ESPN brand in India

Sanjay Gupta says the company wants to take cricket into languages beyond Hindi and English, such as Tamil, Bengali, Marathi and Kannada. over the next few quarters.

Star India channels to be renamed from November 6

Star India will be bidding adieu to ESPN brand in the country and will be renamed as Star Sports 4. Similarly, ESPN HD will be called Star Sports HD 2, while the existing Star Sports channel, which is busy bring the India Vs Australia ODI series to your TV sets in English will be known as Star Sports 1 and Star Cricket HD will be called Star Sports HD 1.

Star India launches "Cheers for Sachin" campaign

Gayatri Yadav, Star India EVP - marketing and communication said, “We are aiming for the World Record. Sachin has made innumerable records during his memorable career; it’s time that his fans make this record as a grand tribute. We believe there cannot be a bigger opportunity for Sachin fans to show support and be a part of history in making as he gets ready for one last time to play for India.”

STAR India gets fans on board for Sachin's farewell campaign

Gayatri Yadav, executive vice-president (marketing and communications) at STAR India, said: “Our philosophy has been to take fans closer to their heroes because as official broadcasters, we play the critical role of an enabler. We are extending the invitation to all Sachin fans through this campaign to come out and thank the Llittle Master for a wonderful career in which he took Indian cricket to newer heights. We believe there cannot be a bigger opportunity for Sachin fans to show support and b

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