Newsroom

Telling the world

Dive into all the information you need, to report on the latest news and opinions at Star. For press enquiries contact us on corporateaffairs@startv.com

 

Show me everything from anytime

Alive literature on TV with ‘Tumhari Paakhi’

Ajit Thakur, General Manager, Life OK, says," We at Life OK believe in introducing and building characters that every individual can relate to. We believe in every day heroes standing against the tide, battling situations on the basis of resilient values. The show is inspired from Sarat Chandra's renowned novel Navvidhan, and we are going to bring it alive in the viewer's drawing room. With Tumhari Paakhi, we are innovating and venturing into a whole new genre of general entertainment, book insp

Star’s new sporting highs

Presenting a Q&A with Gayatri Yadav, Executive Vice President Marketing & Communications at Star India.

Life OK's fourth love story in a row

Ajit Thakur, GM, Life Ok, says, "With Tumhari Paakhi, we are innovating and venturing into a whole new genre of general entertainment, book inspired fiction. It adds to the channel's portfolio of differentiated shows, taking a conscious effort to stay away from the usual saas-bahu sagas on television."

Star Sports: The marketing hype, the gameplan

Star India executive vice president marketing and communications Gayatri Yadav said, “The thought was: let's imagine a world where sports comes first.”

Imagine more
Id: 1141