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Ajit Thakur, GM, Life Ok, says, "With Tumhari Paakhi, we are innovating and venturing into a whole new genre of general entertainment, book inspired fiction. It adds to the channel's portfolio of differentiated shows, taking a conscious effort to stay away from the usual saas-bahu sagas on television."
Says Channel [V] EVP & general manager Prem Kamath: “The baseline reflects us - what we call the brand character. It also states, 'Politically incorrect and emotionally correct. The new shows that we have created reflect the baseline and have been developed around the same theme.”