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Liverpool legend Kenny Dalglish to coach in Indian Super League

Kenny is the recent signing by tournament organiser IMG-Reliance as 'marque' manager. He will be joined by former Manchester United goalkeeper great Peter Schmeichel and France international Marcel Desailly.

Mallika Sherawat's 'Bachelorette India' premieres in the UAE

Mr. Sumo Dutta, Country Head for STAR Middle East, Pakistan and Africa, said, “Innovation in TV content has been the cornerstone of STAR’s strategy. With the aim of expanding our viewership, Life Ok presents a new show – The Bachelorette India. Bringing this format to South Asian viewers, where diverse cultures exist, was only a natural choice. With this new reality TV show, we look forward to growing our relationship with viewers.”

‘Social buzz definitely leads to more engagement with (TV) viewers’

Q&A with Star India's Pallavi Tibrewal on an online game developed by Grey for the ‘Life of Pi’ premiere, role of digital initiatives, and monetising social buzz

'Life of I' promotes movie premiere

Pallavi Tibrewal, VP, marketing, STAR GEC Channels, says, "Marketing has today become very personalised and a successful marketing campaign needs to provide the consumer a personal touch. This game provides a personalised experience to the people and the video at the end of the game also provides a great proposition for people to connect their life journeys with."

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