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The battle for tickets to cricket hero Sachin Tendulkar’s last Test match shifted from ground to cyberspace on Monday morning after the official ticketing website crashed amid surging demand that its owners said could break visitor records for sites selling tickets to the Olympic Games.
Gayatri Yadav, Executive Vice President Marketing & Communications, STAR India said, “Our aim is to make ‘STARSports’ one of the most iconic sports brands in the world. The campaign is based on a core insight that consumers are searching for hero moments in their life. They want to strive for better and realize their own potential for greatness. Our belief is that everyone can take part and share in greatness. We can all be inspired. The mission is to bring the fan closer to heroes than ever bef