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Sanjay Gupta, chief operating officer of Star TV India, says: "We are betting big on sports, of which cricket is the most dominant content. There is a big potential to expand its share of total viewership. We want to identify Star closely with cricket. That is why, apart from broadcasting rights, we are now getting into sponsorship of the game."
Vijay Rajput, chief operating officer at ESPN Software India, said the broadcaster has roped in close to 30 advertisers including Micromax and Hero MotocorpBSE as joint presenting sponsors and associate sponsors Pernod Ricard, Bharti Airtel, Microsoft, Sony, Maruti Suzuki, Exide, Tata Motors and We-Chat.
Pratik Seal, Head of Marketing, Life OK, said, “The Bachelorette is a unique concept that looks capture the interest of a wide audience irrespective of their demographics. Keeping in mind the uniqueness of the format and the audience, we were looking at associating ourselves with a platform that could not only reach out to the masses but also offer engagement value that makes our users feel as much a part of the show as the contestants. We are confident that our partnership with Nimbuzz will be
Star India vice president Ashutosh Mordekar exults: “While we are looking at selling theMahabharat format to countries which look at it as mythology, there is also a huge chunk of countries which think of it as a costume drama coming from India and are interested.”