Telling the world

‘Dare to Dance’ opens at 4.5 TVM to become the second most watched show of the weekend. Sony’s new weekday show ‘Hum Hain Na’ opens at 3.2 TVM in Week 36 of TAM 2014

Uday Shankar, chief executive of Star India, the entertainment and sports network that is a division of 21st Century Fox said, “Kabaddi has deep roots and resonance, but the challenge was to present it for the urban middle-class Indians as a style and attitude statement. To get them to say ‘Oh my God, kabaddi is actually quite cool.’?”

Speaking about the same, Mr. Nikhil Madhok, Senior VP Marketing & Content Strategy said, “Saraswatichandra which started with the promise of a great love story has now reached its logical conclusion and it’s time to bid farewell to the show. We’re not replacing the show with any new show but giving way to the ever popular and compelling show Ye Hai Mohabbatein; a story that has got the country pulsating.”