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Interview: Ajit Thakur, General Manager, Life OK, on programming strategy

Ajit Thakur, General Manager, Life OK said, “We are confident that ‘Bachelorette India’ will perform better against ‘Bigg Boss’ as, beyond a point, people find it uncomfortable to watch ‘Bigg Boss’ with the family. Not only that, we are confident that ‘Bachelorette India’ will help Hindi GECs grow the pie”

John Abraham is the face of National Geographic Channel

Debarpita Banerjee, vice-president, marketing, National Geographic Channel, says, "The campaign will unfold as we go ahead. There are events like Unlock Fear, a summer camp for kids; Unlock Innovations, which will be an innovations conclave; and Unlock Exploration, that will be all about expedition and wildlife."

Star Gold to Premiere Fukrey on 12th October

Hemal Jhaveri, Executive Vice President Star Gold said, “Since last two years, the Hindi movie genre has been observing a lot of action. Despite the growing unpredictability in the industry, Star Gold has has always been a step ahead and we have always strived to entertain our audience with varied genres of cinema. With the credibility and box office value of youth centric movies attracting eyeballs, we couldn’t miss the opportunity to entertain our audience with the latest offering ‘Fukrey’. We

The Aussies are coming: Star Sports unleashes ‘Fight for No. 1’ campaign

Vijay Rajput, Chief Operating Officer, ESPN Software, said, “It is the mother of all series. Seven ODIs and a T20 against Australia during the Diwali season surely make it a really big series for us. India-Australia contests have always generated a lot of interest amongst cricket fans in the country. India’s national team has not been in action for close to two months now and fans would be eagerly waiting to see them in action again.”

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