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Uday Shankar, CEO, Star India said, "We are in India because this is the market we understand and where we create value. I don't think there is a question in any of our minds about looking beyond India, or substituting India with some other country."
Kevin Vaz, GM – English and Bengali Channels, STAR India said “The channel is for the audience who has a global taste. We have constantly observed that people, who are passionate about these American shows in India, do not want to wait for six months before it is premiered in India. We capitalised this opportunity and this was our basis to launch the channel.”
According to Vijay Rajput, COO, ESPN Software India, "We have received very positive advertiser interest for BPL 2013-2014 season. Even before the start of the league, we have been able to monetise close to 85% of the available annual inventory."