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Star India vice president Ashutosh Mordekar exults: “While we are looking at selling theMahabharat format to countries which look at it as mythology, there is also a huge chunk of countries which think of it as a costume drama coming from India and are interested.”
Kevin Vaz, business head, English channels for STAR Jalsha and Jalsha Movies at STAR India: "Most Indian households have single television sets and families end up watching TV together – hence while airing edgy content, broadcasters have to walk the fine line of attracting young viewers while still not disturbing the older ones. Younger audiences demand risqué and edgier shows but broadcasters cannot risk offending the conservative viewers or the Ministry of Information and Broadcasting.”
Nitin Kukreja, president (sports) at Star India said, "The interim order is a testament to the fact that the honourable Supreme Court sees merit in Star India’s argument on mobile and digital rights."