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Star gets fast and furious with U.S. shows on Indian TV

“I am targeting the top 1 percent — the people who travel abroad, or have lived abroad, are exposed to these shows, and will be willing to pay for premium content,” said Kevin Vaz, who heads English-language channels in India for the television network owned by Rupert Murdoch’s 21st Century Fox.

India still a growth story, say Mumbai CEOs

Uday Shankar, CEO, Star India said, "We are in India because this is the market we understand and where we create value. I don't think there is a question in any of our minds about looking beyond India, or substituting India with some other country."

Points of view: Power of repetition

Ajit Thakur, general manager, Life OK said, "Before Mahadev came, mythology was off the screen, there was just Jai Shri Krishna. Once Mahadev became a hit, I guess everybody has had a mythology-based show."

New launches to fragment English GEC audience

Kevin Vaz, GM – English and Bengali Channels, STAR India said “The channel is for the audience who has a global taste. We have constantly observed that people, who are passionate about these American shows in India, do not want to wait for six months before it is premiered in India. We capitalised this opportunity and this was our basis to launch the channel.”

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