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“I am targeting the top 1 percent — the people who travel abroad, or have lived abroad, are exposed to these shows, and will be willing to pay for premium content,” said Kevin Vaz, who heads English-language channels in India for the television network owned by Rupert Murdoch’s 21st Century Fox.
Uday Shankar, CEO, Star India said, "We are in India because this is the market we understand and where we create value. I don't think there is a question in any of our minds about looking beyond India, or substituting India with some other country."
Kevin Vaz, GM – English and Bengali Channels, STAR India said “The channel is for the audience who has a global taste. We have constantly observed that people, who are passionate about these American shows in India, do not want to wait for six months before it is premiered in India. We capitalised this opportunity and this was our basis to launch the channel.”