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Nikhil Madhok, Sr. VP, Marketing, STAR Plus said, “Our partnership with MSN has worked towards satiating the need of audiences to access Star Plus’s popular content at their own convenience, For viewers, who want to engage more deeply with the content, there is also some behind the scenes footage not seen on TV. This further strengthens their engagement with our shows and creates a virtual loop. The large fan following of the channel is pretty evident with the enthusiasm with which people have
Nikhil Madhok, Senior Vice President for Marketing at Star India, says the channel is targeting the youth with Mahabharat.