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Life OK general manager Ajit Thakur: "Social media platforms are a great place to directly engage and interact with consumers. The idea is to leverage the various platforms to drive engagement and increase affinity towards our content. We also provide additional content specific to digital platforms for users who have supported us, or in facebook terms, 'liked' us."
Actor Aamir Khan, who took television viewers by storm with his first series ofSatyamev Jayate has received the award in the individual category in the Aaj Tak Care awards held on 28 August here.
Star’s programming head (fiction) Danish Khan said, “The most important thing about the show is that even though it is set in a small town, it has broken the stereotype that one cannot pursue his/her dreams after marriage.”