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Win-win strategy: English movie channels lure viewers with movie blocks

Kevin Vaz, Business Head – English channels, Star Jalsha and Jalsha Movies at Star India said, “Star Movies is the only channel in India which premieres one movie every week for its viewers, making up to 60 new premieres in a year. With the latest addition of Star Movies Action in the Star English Cluster, Star Movies and Star Movies Action together formulate the biggest library of movies across genres..."

IN CONVERSATION: Uday Shankar, The Man Behind Bollywood’s Campaign for Uttarakhand

In an exclusive to Business Of Cinema, CEO, Star India, Mr. Uday Shankar shares his experience on being the first media conglomerate to kick-start the Uttarakhand campaign with Bollywood stars on board.

Uday Shankar's take on social responsibility

Star India CEO Uday Shankar spoke at length about the conviction behind this noble cause and Star India’s philosophy.

Who will be India's Junior MasterChef?

Star India senior vice president – programming, Ashish Golwalkar explains: “What they cook there, we cannot cook here because many of the ingredients are not available. The basic essence will be similar to Junior Masterchef Australia, but we have changed it a lot to suit the Indian palate.”

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