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STAR Plus zooms ahead as Mahabharat shows who's the big boss on TV

Gaurav Banerjee, executive vice-president (content strategy), STAR India, says, "The effort was to make the Mahabharat contemporary and I feel this has been the main reason behind the reception the show has received."

Star gets fast and furious with U.S. shows on Indian TV

“I am targeting the top 1 percent — the people who travel abroad, or have lived abroad, are exposed to these shows, and will be willing to pay for premium content,” said Kevin Vaz, who heads English-language channels in India for the television network owned by Rupert Murdoch’s 21st Century Fox.

India still a growth story, say Mumbai CEOs

Uday Shankar, CEO, Star India said, "We are in India because this is the market we understand and where we create value. I don't think there is a question in any of our minds about looking beyond India, or substituting India with some other country."

Points of view: Power of repetition

Ajit Thakur, general manager, Life OK said, "Before Mahadev came, mythology was off the screen, there was just Jai Shri Krishna. Once Mahadev became a hit, I guess everybody has had a mythology-based show."

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