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"The tragedy in Uttarakhand is a solemn opportunity for every Indian to lend a helping hand," said Uday Shankar, CEO, STAR India. "This occasion demands that people join forces to support those in need. It's heartening that people are coming together and our role is only that of a catalyst," he added.
Says Star India CEO Uday Shankar, "Mera Desh is an invocation by India's most revered artists with a simple and clear message to fellow citizens -- to look at tragedy squarely in the eye and overcome it by joining hands. Star India is humbled to receive support from Hindi cinema's biggest icons."