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In an exclusive to Business Of Cinema, CEO, Star India, Mr. Uday Shankar shares his experience on being the first media conglomerate to kick-start the Uttarakhand campaign with Bollywood stars on board.
Star India senior vice president – programming, Ashish Golwalkar explains: “What they cook there, we cannot cook here because many of the ingredients are not available. The basic essence will be similar to Junior Masterchef Australia, but we have changed it a lot to suit the Indian palate.”
Uday Shankar, CEO, Star India said, "In India, media and the creative community is often questioned about their role in social responsibility. This is a way of showing that the industry is aware of what is happening around. An event of this scale puts the money where the mouth is,"