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Star Sports has appointed Indian cricket team captain and youth icon, MS Dhoni, as its brand ambassador to promote Barclays Premier League soccer (BPL) in India. A keen soccer enthusiast and a Manchester United fan, Dhoni will invite all sports fans to ‘Join the Game’ in a clutter-breaking integrated marketing campaign which will be launched early next week.
"Star India is humbled to receive support from Hindi cinema's biggest icons," Uday Shankar, CEO Star India, said.
Star Sports, the sports channel under the Star India, will be providing a dual audio fed for this year’s Barclay’s Premier League matches. Starting August 17, digital/DTH viewers will have the choice of choosing which language they want to hear the commentary to the live soccer matches.