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What goes on inside the mind of Uday Shankar, Star’s CEO and the man who created the concept.
IN MAY, Aamir Khan, started hosting a first-ofits-kind TV show, Satyamev Jayate, that deals with large social problems and has become a national sensation.
Late in 2009, STAR India CEO Uday Shankar sought out actor Aamir Khan, with the precise intention of working with him on a project.
Uday Shankar, a former journalist, became chief executive of Star India in 2007 and has been widely credited for turning around the private TV network, whose ratings had begun to flag in the years before he took over.
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