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Nitin Vaidya, business head, Hindi channels, Star India, the country’s No. 1 GEC (General Entertainment Channel) according to the latest TAM ratings, and the channel which came up with popular soaps like Kyunki Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Kii, says, “Innovative formats in the programming strategy are the need of the hour as identical narratives fail to impress the audiences of today.

Satyamev Jayate 2 definitely on the cards

Star's CEO Uday Shankar says, "Look, Aamir is Aamir. His commitment to what he does exhaust and spoils you. But it's good exhaustion and a good spoiling.

Channel V redefines prime time to woo the youth

Prem Kamath, head, Channel V, states that the early prime time slot, 6 pm onwards, is a strong band for the younger generation, which is the target audience for the channel.

ESPN-STAR wish costs $1.5 million

For the first time in the history of Champions League T20, official TV rights holders ESPN-STAR Sports will pay for the tournament’s qualifying round this year — a cool $1.5 million.

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