Telling the world

Announcing the initiative, Hemal Jhaveri, Executive Vice President, Star Gold said “In today’s scenario, it has become essential for every channel to experiment with their programming and offer something distinct in terms of content. From our movie promos to content packaging, we have always attempted to offer a unique experience to our viewers and ‘4 shanivaar, premiere 4’ is another attempt to bring alive this philosophy.”

Uday Shankar, Star India CEO said," Star India had targeted women initially as the driver characters for change are women. They are the biggest ambassadors of change and proselytizers in their own context."

Star Plus and SAB TV witnessed growth in Week 21 of TAM 2014 even as IPL continued to affect the viewership of Hindi GECs.