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Life Ok had an appetite for big risks

Ajit Thakur, Life OK, General Manager, explained that the best part about the week’s numbers is that it has come on the basis of existing shows.

Life OK hits record high of 123

It is a good week for Star India, with its flagship channel Star Plus maintaining its lead in the genre, albeit a slight drop from last week and its second general entertainment channel, Life OK, hitting an all time high mark of 123 GRPs.

Satyamev Jayate continues momentum into 2nd week

Sanjay Gupta, COO, Star India, said, “It is very heartening to see the continued solid performance of Satyamev Jayate in its second week.

Star's rights begin with NZ series, BCCI finalises schedule for England visit also

The New Zealand series will mark the beginning of Star India's partnership with BCCI after the former secured the media rights last month with a Rs 38.51 billion bid following a tight bidding process which involved rival Multi Screen Media (bid Rs 37 billion).

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