Telling the world

Star Plus’ weekday primetime viewership stayed ahead of Colors and Zee put together for the second consecutive week.

STAR India COO, Sanjay Gupta said, "If we are able to do well in the next 10-12 years, India can probably send a team to the World Cup in 2026. With ISL, the sport will grow not just in viewership but in the quality of the players and that of the game. India can go beyond its current global ranking. In cricket, we have invested a lot of money in the game, infrastructure and players that makes every kid dream of being a cricketer. In my opinion, star power will give viewership but not the experie

Star India EVP and head (New Media) Ajit Mohan said: "We understood that the mobile phone is liberating sports fans. They do not have to be glued to the television screen anymore. We built a service that allows them to get on with their lives and yet there is an easy way to follow a live match."