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Star's Aamir Khan debut TV show to ride on big money

Star India president-ad sales Kevin Vaz said, “We have got eight sponsors already. We are giving our sponsors 100 per cent exclusivity i.e we will not sell spots to any competitor brand on the show. We will be finalising on the remaining two associate sponsors by Friday.

Multiplex to multi-platform

Hemal Jhaveri, General Manager, Star Gold, says, “Cost of acquisition is high because of shortage of quality content. It is that simple. For every movie that is sold to a broadcaster, there are four movies that remain unsold.”

Aamir Khan to spruce-up Sundays on Star Plus

Gayatri Yadav, EVP - marketing and communications, Star India said, "We wanted a time-slot for the show where the family could come together and get involved in the show.

Life OK to ride on the sleeve of Team CSK

According to Mr Ajit Thakur, GM, Life OK, “When India Cements offered this sponsorship, we saw it as an opportunity. It may not be the regular stuff that a GEC channel does.

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