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Strengthening its cricket portfolio, Star India has acquired the global media rights of Asia Cup for a period of eight years, running from 2016 to 2023.
The International Cricket Council (ICC) has appointed Star India’s Novi Digital Entertainment as the exclusive digital clips licensee in India for all ICC events from 2016-2019.
"The TV news series Satyamev Jayate (Truth Alone Prevails), hosted by the Bollywood star Aamir Khan, has proved to be a phenomenon in India. It has moved a nation and is credited with changing laws through its sensitive yet unflinching treatment of some of that country’s most entrenched taboos, from female infanticide to official corruption."
Uday Shankar, chief executive at Star India, said, “The acquisition fills a critical gap in our portfolio and will allow our advertisers targeted access to the large Telugu-speaking population. We plan to invest further in this important market to fundamentally change the content quality paradigm. I am confident that the Maa team under the leadership of K. Madhavan will transform the content experience for Telugu viewers.”