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Hemal Jhaveri, General Manager, STAR Gold, says, "The prices of satellite rights for the movies have increased recently. Many of the movies bought by the channel were acquired about a year and a half ago."
Star Group's India CEO Uday Shankar said, "I thank the BCCI for giving Star the broadcast rights. In collaboration with our partners ESPN, we will do a commendable job," he said.
STAR TV has paid Rs 3,851 crore for the deal, much above the amount paid by Nimbus. Evidently, STAR will have to bring in a 25 per cent hike in revenues from its latest acquisition in order to compensate for the difference.