Telling the world

The protagonist is stronger, and differentiated. She is no longer just about pacifying the mother-in-law, and mothering her growing-up children.

Krishnan Kutty, Senior Vice President, (distribution strategy), Star TV, says, “The biggest challenge in HD lies in educating the consumers.

Commenting on the occasion Saurabh Yagnik, General Manager & Senior VP, English Channels, Star India Pvt. Ltd said, “STAR World is constantly designing ways to engage viewers either by bringing the latest Hollywood shows to India or launching innovative properties like Crime At Ten.

Actor-producer-director Aamir Khan will not have promotional tie-ups between his first ever TV show and his upcoming release, Talaash, although that was rumoured to be the course of action.