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Dhotre said that India's diversity is a major factor. He said, "India is so diverse with respect to religion, faith and beliefs that to provide content appropriate for one group, one may end up offending another group. Therefore, as a channel, we take extreme care before taking content in one language to another."
Tyagi of STAR India said that this is the 20th year of Pay TV in India, but it is still at Rs 5 per day that the viewer enjoys his television experience, although he wouldn't mind spending hundreds over a single movie in a multiplex.