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“Star Plus is a separate channel from Star Plus HD and it makes business sense to monetize the two separately,” said Sanjay Gupta, chief operating officer, Star India.
Star India president-ad sales Kevin Vaz said, “We have got eight sponsors already. We are giving our sponsors 100 per cent exclusivity i.e we will not sell spots to any competitor brand on the show. We will be finalising on the remaining two associate sponsors by Friday.