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STAR TV has paid Rs 3,851 crore for the deal, much above the amount paid by Nimbus. Evidently, STAR will have to bring in a 25 per cent hike in revenues from its latest acquisition in order to compensate for the difference.
STAR’s taken a brave, considered bet. Indeed, Multiscreen Media (MSM), who bid marginally less than STAR did (Rs 3,700 crore vis-à-vis STAR’s Rs 3,851 crore) could be kicking themselves for having missed out by just Rs 150 crores – that’s about Rs 1.5 crore per match.
Starting 1 April 2012, Star TV has put on air the teaser campaign for the much awaited reality show which will mark the debut of Aamir Khan on television.
Nitin Vaidya, business head, Hindi channels, Star India, says, “The success of the show underlines the bond people have with the channel and the characters.